Comments on: What Would You Do With $3 Million? http://www.ideadrunk.com/archives/what-would-you-do-with-3-million by Christian Parsons Fri, 03 Feb 2012 23:34:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Christian http://www.ideadrunk.com/archives/what-would-you-do-with-3-million/comment-page-1#comment-50 Christian Fri, 01 Feb 2008 21:45:15 +0000 http://www.ideadrunk.com/archives/what-would-you-do-with-3-million#comment-50 Freeman, But if you invested in making an equally good ad and ran it in conjunction with some online promotions of where the TV ads are running, wouldn't you have the potential to capture all of those residual eyeballs? But you're right. The cost-per-impression is a lot less than $3 million divided by the amount of people watching the superbowl. Sometimes the ads outshine the game. Freeman,

But if you invested in making an equally good ad and ran it in conjunction with some online promotions of where the TV ads are running, wouldn’t you have the potential to capture all of those residual eyeballs?

But you’re right. The cost-per-impression is a lot less than $3 million divided by the amount of people watching the superbowl. Sometimes the ads outshine the game.

]]> By: Super Bowl Ads Help Pad Your Bonus? : Idea Drunk http://www.ideadrunk.com/archives/what-would-you-do-with-3-million/comment-page-1#comment-49 Super Bowl Ads Help Pad Your Bonus? : Idea Drunk Fri, 01 Feb 2008 18:13:12 +0000 http://www.ideadrunk.com/archives/what-would-you-do-with-3-million#comment-49 [...] couple of days ago, I brought up the fact that the air time for a Super Bowl ad can be up to $3 million. Now, needless to say, that’s a lot of coin for eyeballs. Especially for companies whose ads have [...]

]]> By: Freeman http://www.ideadrunk.com/archives/what-would-you-do-with-3-million/comment-page-1#comment-45 Freeman Tue, 29 Jan 2008 22:35:24 +0000 http://www.ideadrunk.com/archives/what-would-you-do-with-3-million#comment-45 "To be honest, my creativity in the promotional realm has gotten a little rusty lately" Has it been that long? Anyway, one thing to remember is that that $3 million isn't only for the TV impressions anymore. The views in the weeks after the Superbowl on the Net for a very good ad could be worth the spend. And if it's really good, you'll get other TV pick-up as well. It would be interesting to see the true cost per eyeball when all that's taken into account. “To be honest, my creativity in the promotional realm has gotten a little rusty lately”

Has it been that long? Anyway, one thing to remember is that that $3 million isn’t only for the TV impressions anymore. The views in the weeks after the Superbowl on the Net for a very good ad could be worth the spend. And if it’s really good, you’ll get other TV pick-up as well. It would be interesting to see the true cost per eyeball when all that’s taken into account.

]]> By: Tyler Weir http://www.ideadrunk.com/archives/what-would-you-do-with-3-million/comment-page-1#comment-44 Tyler Weir Tue, 29 Jan 2008 12:52:34 +0000 http://www.ideadrunk.com/archives/what-would-you-do-with-3-million#comment-44 Take a million, give it to my money manager. Take a week or two to figure out where the other 2 million should be donated. I like the AIDS retrovirus plan you mentioned. Or veterans. Or OLPC. Or a bunch. I'd have to give most of it away. Take a million, give it to my money manager. Take a week or two to figure out where the other 2 million should be donated. I like the AIDS retrovirus plan you mentioned. Or veterans. Or OLPC. Or a bunch. I’d have to give most of it away.

]]> By: Christian http://www.ideadrunk.com/archives/what-would-you-do-with-3-million/comment-page-1#comment-43 Christian Sat, 26 Jan 2008 23:15:00 +0000 http://www.ideadrunk.com/archives/what-would-you-do-with-3-million#comment-43 I would start my own brewery. And Brian McCabe wouldn't be invited to the opening party. I would start my own brewery. And Brian McCabe wouldn’t be invited to the opening party.

]]> By: Chris Loat http://www.ideadrunk.com/archives/what-would-you-do-with-3-million/comment-page-1#comment-42 Chris Loat Fri, 25 Jan 2008 14:13:24 +0000 http://www.ideadrunk.com/archives/what-would-you-do-with-3-million#comment-42 Oh wait, only $3 million...I had $30 mil in my head...never mind. Oh wait, only $3 million…I had $30 mil in my head…never mind.

]]> By: Chris Loat http://www.ideadrunk.com/archives/what-would-you-do-with-3-million/comment-page-1#comment-41 Chris Loat Fri, 25 Jan 2008 01:31:42 +0000 http://www.ideadrunk.com/archives/what-would-you-do-with-3-million#comment-41 I'd buy out Bryan McCabe's contract. I’d buy out Bryan McCabe’s contract.

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