What Your Beer Tells People About You
Posted on November 5, 2009 - Filed Under Thought Starters
I came across a fascinating study here from Ad Age that more or less confirms your prejudices about different beer brands. Over 2,000 (American) beer drinkers were polled about their lifestyles. Now, it due to note that American pallets skew to favour lighter beers, but the lifestyle information that accompanies each brand is interesting.
I’m an addict for this type of information. Check it out:
1. BUDWEISER
True to form, Bud drinkers are grounded and practical. They are the polar opposite of daydreamers and don’t easily get carried away. These beer drinkers also don’t like authority — can anyone say union?
Budweiser drinkers are 42% more likely to drive a truck than the average person, 68% more likely to choose a credit card with flexible payment terms and 42% more likely to use breath-freshening strips every day.
2. BUD LIGHT
Are Bud Light drinkers just Bud guzzlers on a diet? Nope. Bud Light personalities actually skew quite different from their more-caloric sibling. They lack in carefulness. In regard to others, these good-time guys and gals are accepting of most everyone and generally easy to get along with.
Bud Light drinkers are also 48% more likely than the average person to play the lottery every day and 34% more likely to never buy organic products.
3. CORONA
“Where’s the party?” is probably an oft-asked question by Corona drinkers. They are busy and energetic people who are also extremely extroverted. Corona drinkers do more and see more people in one day than most people see in a week. But the life-of-the-party drinkers also have a caring side; they care deeply about other people and see themselves as giving and warm.
Corona drinkers are 91% more likely than average to buy recycled products and 38% more likely to own three or more flat-screen TVs.
4. HEINEKEN
There’s a slang term that could sum up Heineken drinkers: posers. These self-assured people believe they are exceptional, get low scores on modesty and high scores on self-esteem. (Wow, so I guess this website thinks that it’s pretty good looking … with all of those pretty green bottles at the top and stuff.) They love their brand badges and this group is attracted to luxury products in general.
People who choose Heineken as their favourite beer are 58% more likely to have American Express cards, 45% more likely to be early adopters of new mobile phones, and 29% more likely to drive sports cars.
5. BLUE MOON (Or Rickard’s White in Canada)
Blue Moon is actually branded as Rickard’s White here in Canada. The personality traits of people who prefer Blue Moon, tracked similarly to the same type of people who prefer craft beers—which means Blue Moon drinkers probably don’t know it’s a Molson Coors Brewing product.
They are socially liberal and usually quite willing to go against convention. They really hate moral authorities, and believe children should be exposed to moral dilemmas and allowed to come to their own conclusions.
People who drink Blue Moon/Rickard’s beer are 105% more likely than the average person to drive hybrid cars, 77% more likely to own Apple Mac laptops, 65% more likely to purchase five pairs or more of sneakers every year, and 32% more likely to not be registered voters.
All in all, this is interesting information, but not overly scientific. It’s kind of like a beer horoscope. But what it does do is reflect back to you what type of people are attracted to certain types of marketing. And as an Idea Drunk, it’s interesting.
- Christian
Comments
2 Responses to “What Your Beer Tells People About You”
Leave a Reply
What does rum say about you?
Apparently, I can now stomach/enjoy the Aussie rum (Bundaberg) which Ad nor Dad could not. Does this mean that I’m a full-fledged-crikey-yelling Aussie now?? OI OI.
Rum says that you’ve had too much beer, so you’re switching over to spirits. Same with scotch.