Where To Find The Time
Posted on May 29, 2009 - Filed Under ideaDRUNK's ideas
The media landscape is changing. Why? Because society is changing. It used to be that people would come home from school or work and commune on the sofa in front of the television. In some places this is still the case. In fact, Americans watch over 200 billion hours of TV every year.
But things are changing. Now, instead of coming home and simply consuming media (like watching TV), people are doing something different. Sure, they still consume. But now some people spend the time previously spent mindlessly watching and are doing something productive with it: they’re now sharing and creating content.
Do you see what’s happened? We’ve shifted from zombies ingesting programing to being able to actually add value. We can spread the word about the good stuff. And when nobody is making stuff that you want to spend your time reading/watching, you can make your own.
Think about it. For every 10 hours of television that you watch, there are 3 hours of ads. What if you took all of that time that you were watching ads and did something productive with it? You could:
1. Brainstorm new business ideas
2. Figure out who the next pool of lucrative clients will be
3. Write an article on your area of expertise
4. Google yourself. And then clean up what you find.
5. Send a quick email, asking an expert for some insight into an issue
- Christian
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