Why You Don’t Need A Macbook
Posted on February 13, 2008 - Filed Under On Ideation
There is no correlation between creativity and equipment. None. Zilch. Nada. You don’t need a shiny new Macbook to create brilliant ideas. The more talented someone is, the less they need the props. There are too many people that focus on acquiring the tools to be creative instead of working on developing the ideas themselves.
Instead of dropping $1,800 on a pretty new computer, invest 40 hours of your time into becoming more creative. Conduct creative exercises. Go out and learn a new skill. Gain a new perspective on the world. Draw. Experience something new. Then pour all of these learnings, experiences, sketches and thoughts into a $5 notebook. Then the next time you are looking for inspiration or a new idea, refer back to the notes.
The truth of the matter is that every single post on Idea Drunk starts as a scribble somewhere else. On a bar napkin, a Post-It note or in my notebook. None of my ideas that have gone into the pitches that I’ve done started on a fancy Mac. Only after that initial idea has been born and noted, does the computer come into it.
Don’t get me wrong, the tools certainly add value to the process. But don’t hide behind fancy tools because you’re afraid of seeing your shortcomings. It’s only by exposing one’s flaws that you are able to grow your talent and creativity.
- Christian
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4 Responses to “Why You Don’t Need A Macbook”
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What if I already have a MacBook Pro?
hmmm did you write this entry on your new mac computer? or did you write it on your work mac book…..
Hahaha… okay okay. Full disclosure: I use a Mac at work and at home. But the point is that those two very pretty computers are just that: pretty. They don’t make me more creative. They just make it look good when I’m typing it up.
I’m writing this comment from an IBM Lenovo desktop at work. Does that help?