Windows Without Walls: A Guerrilla Idea
Posted on September 20, 2008 - Filed Under ideaDRUNK's ideas
Microsoft is in the middle of spending around $300 million on their new marketing campaign. With such a big budget, it’s easy to get caught up in all of the giant things you can do. Possibilities seem endless under such a massive budget. But just because you can go big doesn’t mean there isn’t room for some very smart and targeted guerilla tactics.
I was running some errands in the Eatons Centre this morning when I was hit with an idea: why doesn’t Microsoft hire actors dressed up as the PC character and plant them outside Apple stores? They could stage a fake protest with picket signs and such. People could take pictures with him and it would start a conversation. The great thing about exploiting the PC character is that he’s an endearing need and it frames Microsoft as the underdog. And people love to cheer for the underdog.
So there you have it. A simple guerrilla idea that links into the current Microsoft campaign. Oh, and Alex and Bill? No need to send a cheque. Just buy me a beer if you’re ever in Toronto.
- Christian
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